Payment Gateway Integration Into Mobile Business Applications

The retail e-commerce trade in India is growing at an exponential rate. It stands at around $17.5 billion and has registered a massive 8 fold growth from the year 2012. Retail-e-commerce will have a 1.4 % share of the total retail business in India by the year 2018.  Hence, the implications of a mobile App for business are immense, as there are around 204.1 million smartphone users in India. Your business app can be fully integrated with a payment gateway, so that the smartphone users can buy any of your products or services while on the go as well, through the payment gateways in Android smartphones. The payment gateway integrated mobile Apps bring a whole new segment of customers within the reach of your online business, and the futuristic Apps will surely add to your business revenues and provide you with tremendous growth.

The Workflow of a Payment Gateway in Android, and Other 
Smartphones

A payment gateway can be seamlessly integrated within your mobile App, and the process is simple, fast and efficient.

● The customers use your business application. The business application displays the embedded payment page when the customer is ready to make an in-app purchase.

● The customer then enters the credit/debit card, net banking or other payment mode related information. One thing to be noted here is that only the best of payment gateway providers can provide you more than 100 payment collection options for your e-commerce website or smartphone applications.

● The payment gateway then sends the details of the payments to the respective card issuer bank to validate the credit/debit card details entered by the customer. The best of payment gateway providers offer you SDKs for all smartphone operating systems including Android, iOS, and Windows smartphones.

● The payment gateway in Android confirms the payment information from the issuer bank and sends the response back to the merchant.

● The control always remains with the mobile App with the help of SDKs provided by payment gateway.

As you can see, the whole process is simple and effective and does not require any efforts on the merchant’s part. The payment gateways for Mobile Apps,as offered by the leaders in the segment, are also quite safe, as they comply with PCI: DSS 3.0 norms and have the 128 bit SSL or the Secure Sockets Layer technology, for offering exceptional and full-proof data security.

The Importance of Payment Gateways in E-Commerce in India

Online shopping enables consumers to buy their products from any part of the world. Similarly, merchants can also sell their goods to a consumer who may be located in any country of the globe. The web and internet architecture in a developing country like India has evolved to international standards. The leading payment gateway providing companies offer all the necessary security, usage, and other features in the payment gateways that are up-to-the international standards.
 

Preliminaries of an online transaction process

An online transaction and sale/purchase process in India has below-given players and preliminaries.

• The online customer

• The online merchant

• Banks viz. The client bank and the merchant bank. The bank of the client has the bank account of him/her. It does a validation check towards the customer during the process of online payment. Banks in India (for instance) often use OTP or One Time Password (which is sent to the cell phone of the customer during the transaction process) for validating an online purchase process. The merchant bank holds the bank account of the merchant. This is where the merchant will receive the payment for the goods/services sold to customers.

Payment Gateway 

 

The payment gateway connects to the customers, banks, and the online merchants through web/internet. It ensures that the payment process is reliable, speedy and secure.
 

Importance of Payment Gateway in Indian E-Commerce

payment gateway is a vital part of an online payment process. Indians are not comfortable with owing of money. Hence, any kind of “non-credit” payment option is welcome in India. That is why payments made by customers through credit and debit cards, net banking, cash cards, through digital wallets and other means are growing exponentially. With more than 200 million smartphone users already present in India, the best payment gateways are also a great way to reach consumers who purchase the products through their cell phone. Having a fully-functional and secure payment gateway for your e-commerce is not just an option that you can explore or have thoughts about. It is now a necessity if you want to sustain your company’s growth and expand your business in the modern global online business environment.
 

Bring Everything Necessary to Your Online Consumers
 

A powerful and best payment gateway offers the consumers, a wide and diverse array of payment options. Apart from the usual card payments, it also offers facilities like SMS order alerts, IVRS payments, net banking, auction collection and other modern means of payment collection.
 

Security

RBI makes it mandatory for online merchants and payment gateway providers to follow certain security measures. A payment gateway should be SSL secured and comply with the PCI: DSS standards.Although you might be looking for the cheapest payment gateway in India, you should only trust the reliable payment gateway providers as there are several inefficient ones also that have caused losses worth crores of rupees to online merchants.

The Merits of a Global Payment Gateway

Any online business or e-commerce wishes to have an international reach. The integration of a global payment gateway into the business website can only bring in the required set of features. The modern features ensure higher payment success rates and security, among other desirables.
 

Worldwide Payment Collection
 

A global payment gateway like EBS can provide your e-commerce the capability of collecting payments at any part of the globe. You can collect payments in more than 72 currencies. You can also collect payments through international cards, PayPal and other international modes of payment collection, by using the modern payment gateway. The best of payment gateways also offer you language customization of the payment pages, so that you can easily collect payments and present information to the users in their own native language.
 

Localization
 

The merits of localization for e-commerce are immense. The language customization brings to your e-commerce the desired regional and local popularity. The customers feel more bonded to your business websites, as it displays to them information in their own language. While English is the international language of business, you stand to gain much greater revenue if you connect to your online customers in their mother-tongue and native languages. The customization of the payment pages and website can also provide for the inclusion of region specific logos and symbols that provide for greater rapport with customers. A local effect also establishes repute of your international business and makes it worldwide acclaimed.
 

Intelligent Routing of Online Payments
 

The global online payment gateways have multi-bank connections. For instance, EBS is part of Ingenico Group, an international payment processor having ties with more than 1000 financial institutions and banks across the globe. Ingenico has a presence in 125 countries and 6 continents of the globe. As the payment gateway ties to a number of international acquiring banks, your business gets the best conversion rates.
 

Optimization
 

A global payment gateway has a modern payment-processing engine that routes every transaction to best of the banks. This ensures greater payment success. The bank may be within India or anywhere on the globe. The professional payment gateways also monitor the success of payments or their conversion rates on each day. The analysis reports are used for optimization of transaction approvals.
 

Security and Fraud Prevention
 

The best of internet payment gateway having global functionality has the best of resources for ensuring the security of credit card information, financial and personal data of customers/merchants and other data and functionalities. Your e-commerce needs to undergo a minimum of scrutiny relating to PCI: DSS compliance, as these payment gateways fully comply by the PCI: DSS 3.0 norms. The best of payment gateways also offer you a number of other programs for fraud prevention. These include Device Fingerprinting, IP Geo Location amongst others.

Features of Top Payment Gateways in India

While the online web marketplace offers you a plethora of online payment gateway options, only some of them manage to have all the best features that are required for making an online payment collection process successful, secure and customer friendly. Here are some of the features of top payment gateways in India.
 

Boosting Of Payment Success Rates
 

The best and most professional of top payment gateways in India like EBS offer you 100 + payment options for making your payment collection process successful. With the quality and successful payment gateways, you can collect payments through debit and credit cards (including Visa, MasterCard, Discover and others), net banking, cash cards, digital wallets, EMIs and other payment collection modes. The best of payment gateways also have in them unique and sophisticated technological Features like Smart Routing and Auto Pay that provide for time-saving and successful transactions.
 

Fraud and Risk Prevention
 

The reputed payment gateways also provide you with exceptional fraud and risk prevention features and benefits. EBS payment gateway screens and pre-screens all the online transactions through advanced algorithms and other parameters so that you only process legitimate transactions. With features like Device Fingerprinting and Behavioral Mapping among others, you can always have a futuristic and secure payment collection process.
 

Responsive Web Design
 

A top payment gateway in India has adequate responsiveness to fit the screen sizes of the smartphones and tablets on which it is used. Hence, your customers can effortlessly make payments on the go as well
 

Multilingual Page
 

The professional and best eCommerce payment gateway offers you multilingual payment pages so that you can easily collect payments in localized and regional languages. Your business prospers better through the localized effect. The compatibility extends to tablets, laptops and smartphones as well.
 

Turbo Checkout
 

Turbo checkout is a one-tap payment collection process. The most modern and sophisticated of payment gateways like the EBS gateway, have this feature. Your customers do not have to input the same information again and again. The business-friendly feature provides for better customer generation rates.
 

Advanced Analytics
 

The professional payment gateways also provide you with reports and analytics, which can be used for measuring the business performance and for improving it.
 

Stable and Highly Secure Transactions
 

Apart from PCI: DSS compliance and ISO certification, the secure payment gateways use a range of advanced measures and possess the required compliances for having secure networks, accounts, applications and transmission channels.

How to Make Mobile Payments Pleasing, Secure, and Effortless for Customers

With more than 204 million smartphone users in India (Statista), the mobile commerce potential of the Indian economy and the market is quite huge. Around 40% of Indian e-commerce is now being carried out on mobile devices. Hence, the positive and profit implications of mobile commerce for an online business are immense. An online merchant should also have a mobile and iOS payment gateway for collecting payments from the mobile customers. But a featureless and the inconvenient mobile payment gateway will do more harm than good and will cause loss of customers and revenue. There are many subtle ways through which your mobile payment gateway can improve your business growth.
 

Trust Establishment
 

An SSL certificate on your iOS payment gateway will show your customers that your mobile payment gateway is using the Secure Socket layer technology and is encrypting the financial data securely. The security seals and green locks help to establish trust and also add to the reputation of your online business.
 

Community Growth
 

If you add a simple Call-To-Action on your Apps, then your customers will be able to follow you on a number of online social media networking websites like Facebook and Twitter. This will provide your business both recognition and growth. You will also be able to build your brand community and will be able to have a loyal customer base and fan following.
 

Feedback
 

Feedbacks provide you insight on the performance of your business. You should always make it easy for your customers to provide you feedback through your business App. This will help you to know what your customers actually think about your business, and how effortless and convenient the online payment system is for them. You can use the information for improving the performance of your business.
 

Makes Mobile Payments Pleasant
 

A bad UX design and technical glitches in your payment gateway and business App are going to have a bad effect on your online business. You should do all that is required to make payment pleasing to your customers. Integrate the pop-up keyboard payment gateway in Android or iOS, so that the customers can easily input credit card information. Also, provide for one-tap payment process so that the customers can get relief from inputting information again and again. The new payment gateways (like the EBS payment gateway) connect the mobile numbers and email of the customers. The feature provides for a fast and expeditious payment, and the repeat customers can make payments without inputting any kind of information physically again.