Wednesday 30 September 2015

How To Accept Payments Using Credit Cards On Your Website

Are you thinking about selling goods online? If yes, then you would also be wondering about how to accept payments using credit cards. You can choose a visa payment gateway or more generically, a payment gateway to provide your customers with a swift and secured checkout option.

Before we start about how to accept payments, let us also have a look on why do it.

Accepting payments using your credit card can help you take advantage if two kinds of customers. 

1. Buyers who are impulsive:
These are the kind of buyers who would read about your website and are aggressive to purchase the products from your site. In such cases you need an instant payment method for faster payment processing.

2. International buyers: Any overseas customer would find it easy to pay on your site using a credit card rather than any other payment option like cheque. A payment gateway also takes care of the currency conversion automatically and thus reduces hassle and also improves your sales. 

How to accept payments on your site using credit cards?

There are two common ways to accept payments on your website using credit cards.

1. By signing up directly with individual banks: This is the most suited option if your website has huge payment volumes. The technical work which is involved in integrating it with your website is high and there is very limited standardization across the banks and this can lead to further complexities. 

2. By using a third party payment gateway or aggregator: 
This is one of the most used methods as it provides an option to accept payments using more than 100 payment methods. Buyers can pay using their credit card or even use their bank account. Even the technical process of integrating the payment gateway is much easier. 

Do choose the right third party payment gateway provider who not only provides various features but also has fraud management system in place. You can hence be assured that your site can offer checkout to the buyers without any fear of fraud attacks. 

Choose the secure payment gateway provider and start selling online.