If you have an idea of starting your
own ecommerce website, then choosing the right payment gateway for your website
and creating a merchant account has to be your top most priority. A merchant
account along with a payment gateway for website will enable your site to accept payments online using credit cards
or internet banking. Payment gateway providers, provide a number of options
when it comes of a merchant account and each of them has a lot of variation
from one another.
How the payment gateway works?
A payment gateway system is quite
similar to the credit card machine at a brick and mortar store. The shopper
clicks on the Pay Now icon on the website and the financial information entered
by the customer is thus passed to a gateway using the secure server. The
details of such transactions are then sent from the payment gateway system to
the bank account which is registered with your merchant account.
The Features Provided
An efficient payment gateway provides
a number of services to their customers. Some of the beast features which are
offered are as follows:
- Wide number of payment options
- International payment options with multi currency
- Easy to customize payment page
- Analytics tools to review the performance with real time data.
- Fraud management tools which are provided with high risk merchant account.
Some of the other key features which
are provided when you opt for a high risk merchant account are mentioned below.
- Security checks based on emails.
- Every transaction is screened using more than 1000 parameters as well as algorithms.
- P based security checks.
- Proxy detector which helps to identify any hackers or spammers.
What you need to look for while
choosing a payment gateway for website?
