How to Make Mobile Payments Pleasing, Secure, and Effortless for Customers

With more than 204 million smartphone users in India (Statista), the mobile commerce potential of the Indian economy and the market is quite huge. Around 40% of Indian e-commerce is now being carried out on mobile devices. Hence, the positive and profit implications of mobile commerce for an online business are immense. An online merchant should also have a mobile and iOS payment gateway for collecting payments from the mobile customers. But a featureless and the inconvenient mobile payment gateway will do more harm than good and will cause loss of customers and revenue. There are many subtle ways through which your mobile payment gateway can improve your business growth.
 

Trust Establishment
 

An SSL certificate on your iOS payment gateway will show your customers that your mobile payment gateway is using the Secure Socket layer technology and is encrypting the financial data securely. The security seals and green locks help to establish trust and also add to the reputation of your online business.
 

Community Growth
 

If you add a simple Call-To-Action on your Apps, then your customers will be able to follow you on a number of online social media networking websites like Facebook and Twitter. This will provide your business both recognition and growth. You will also be able to build your brand community and will be able to have a loyal customer base and fan following.
 

Feedback
 

Feedbacks provide you insight on the performance of your business. You should always make it easy for your customers to provide you feedback through your business App. This will help you to know what your customers actually think about your business, and how effortless and convenient the online payment system is for them. You can use the information for improving the performance of your business.
 

Makes Mobile Payments Pleasant
 

A bad UX design and technical glitches in your payment gateway and business App are going to have a bad effect on your online business. You should do all that is required to make payment pleasing to your customers. Integrate the pop-up keyboard payment gateway in Android or iOS, so that the customers can easily input credit card information. Also, provide for one-tap payment process so that the customers can get relief from inputting information again and again. The new payment gateways (like the EBS payment gateway) connect the mobile numbers and email of the customers. The feature provides for a fast and expeditious payment, and the repeat customers can make payments without inputting any kind of information physically again.