Friday 15 July 2016

The Merits of a Global Payment Gateway

Any online business or e-commerce wishes to have an international reach. The integration of a global payment gateway into the business website can only bring in the required set of features. The modern features ensure higher payment success rates and security, among other desirables.
 
Worldwide Payment Collection
 
A global payment gateway like EBS can provide your e-commerce the capability of collecting payments at any part of the globe. You can collect payments in more than 72 currencies. You can also collect payments through international cards, PayPal and other international modes of payment collection, by using the modern payment gateway. The best of payment gateways also offer you language customization of the payment pages, so that you can easily collect payments and present information to the users in their own native language.
 
Localization
 
The merits of localization for e-commerce are immense. The language customization brings to your e-commerce the desired regional and local popularity. The customers feel more bonded to your business websites, as it displays to them information in their own language. While English is the international language of business, you stand to gain much greater revenue if you connect to your online customers in their mother-tongue and native languages. The customization of the payment pages and website can also provide for the inclusion of region specific logos and symbols that provide for greater rapport with customers. A local effect also establishes repute of your international business and makes it worldwide acclaimed.
 
Intelligent Routing of Online Payments
 
The global online payment gateways have multi-bank connections. For instance, EBS is part of Ingenico Group, an international payment processor having ties with more than 1000 financial institutions and banks across the globe. Ingenico has a presence in 125 countries and 6 continents of the globe. As the payment gateway ties to a number of international acquiring banks, your business gets the best conversion rates.
 
Optimization
 
A global payment gateway has a modern payment-processing engine that routes every transaction to best of the banks. This ensures greater payment success. The bank may be within India or anywhere on the globe. The professional payment gateways also monitor the success of payments or their conversion rates on each day. The analysis reports are used for optimization of transaction approvals.
 
Security and Fraud Prevention
 
The best of internet payment gateway having global functionality has the best of resources for ensuring the security of credit card information, financial and personal data of customers/merchants and other data and functionalities. Your e-commerce needs to undergo a minimum of scrutiny relating to PCI: DSS compliance, as these payment gateways fully comply by the PCI: DSS 3.0 norms. The best of payment gateways also offer you a number of other programs for fraud prevention. These include Device Fingerprinting, IP Geo Location amongst others.

No comments:

Post a Comment