Wednesday 14 September 2016

Why Credit Card Payment Processing is So Crucial For an Ecommerce Website

ECommerce is expanding at an exponential rate in all corners of the world, and the availability of the credit card online payment gateway is an important factor contributing towards its growth. Customers and online shoppers, living in different countries of the world, shop for a range of high and low-value products at the e-stores, and pay for them conveniently and securely online itself, through their credit cards. Here are some unmatched benefits of credit card payment processing for an eCommerce.

Global Reach

The international payment gateways offer the online merchant a chance to sell to customers located in different international destinations. Major E-payment gateway service providers in India, including EBS, can process online payments made through all kinds of major credit card schemes, including Visa, MasterCard, JCB, Diners Club, Amex, and others. This way, customers from across the world can use their international credit cards, and shop for any kind of product and service online.

Greater Revenues

Credit card payments still form the bulk of online payments. The most secure method of shopping has millions of users. An eCommerce gains greater revenues when it can process payments through all kinds of credit cards.

24/7/365 Selling

A credit card E-payment gateway functions 24/7/365. The shopping channel is open to customers anywhere, anytime. The result is higher sales and better market penetration. The integrated credit card payment gateways have always excelled at generating greater rates and have the best customer generation, conversion, and retention rates.

Customization

The credit card payment services having greater technological features allow the merchants to customize their payment gateway. The eCommerce can reach to regional shoppers in India in their own languages (including Gujarati, Marathi, and others) by having a customized payment page. This provides the customers with localized and hearty shopping experience. Payment gateways can also have all the business specific logos, emblems, fonts and color schemes of the business website so that they seem like an extension of the business website itself. A business carves out its own space on the web through customization.

Fully Automated

Credit card online payment processing is today fully automated. The payments also get transferred to the actual bank account of the merchant at the least of the time. The single dashboard provides for swift operations and has all the control and administration related features that a merchant needs to run its business in an optimized and expeditious way.

Hassle Free

Customers are not required to handle any cash and currency notes when they pay for a product through an online payment gateway. The fast and expeditious online payment process is also quite secure and uses encryption and other technologies to prevent and mitigate any kind of online fraud.

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