When a business or a retailer starts to sell online, one of the things; he/she has in his/her mind is to have the most affordable yet comprehensive and secure payment gateway for the e-commerce portal.
The Internet access on smartphones has paved theway for an improved online purchases. Even though COD (Cash On Delivery) remains a major pillar for the proliferation of E-commerce in India, the ease of ordering of products/services online and the methods of making payments using the internet have evolved and expanded multifold. You can not only pay using your Cards (debit/credit) but also avail internet banking, digital wallets or cash cards on the go for purchasing anything, online. While all businesses need a payment gateway that can have the widest possible range of payment options to enable ecommerce, the security & precision of integration of a payment gateway, within a business website is also quite important.
The Internet access on smartphones has paved theway for an improved online purchases. Even though COD (Cash On Delivery) remains a major pillar for the proliferation of E-commerce in India, the ease of ordering of products/services online and the methods of making payments using the internet have evolved and expanded multifold. You can not only pay using your Cards (debit/credit) but also avail internet banking, digital wallets or cash cards on the go for purchasing anything, online. While all businesses need a payment gateway that can have the widest possible range of payment options to enable ecommerce, the security & precision of integration of a payment gateway, within a business website is also quite important.
Here are a few tips that will help you select the most efficient payment gateway for your online business.
No Hidden Charges
If you are starting an online venture, you must do thorough research for the products or services a payment gateway provider has to offer and then take a well-informed decision based on the features, which are the most suitable for your business. This way you can choose the most efficient payment gateway for your line of business rather than opting for the cheapest payment gateway in India. You must enquire with your payment gateway service provider about the various costs associated (including the monthly maintenance fee, transaction fee,or setup costs) and then see to it that you are getting the best of services at affordable costs, which are explained to you upfront.
The Payment Methods
The best of payment gateways offer you a wide range of payment collection options. They enable your customers to pay for your products and services through debit cards, credit cards, international cards like Visa and Master Card, cash cards, Net Banking facility through multiple banks, digital wallets like Oxigen and PayPal among others. EBS is one such payment gateway provider that offers an online merchant more than 100 payment options. The affordable payment gateways offer you the most value for the money you spend on the services and offer you great returns through their extensive payment modes. You get more returns owing to various features and services, which makes the best payment gateways, for instance, EBS, even more cost effective.
Value Added Features
Apart from offering you the most comprehensive set of payment options, the best of payment gateway providers like EBS can provide the online merchant with a great range of allied and friendly features. For instance, EBS offers you the “Smart Routing” feature so that all financial transactions are switched in a dynamic manner,for achieving the greatest success rates. The seller’s merchant account is assigned with multiple payment gateways, and the EBS system directs any transaction to the best performing gateway so that rejections can be avoided. Likewise, the “Auto-Retry” feature helps in arresting of abandoned transactions (some transactions get abandoned because of expired cards, wrong passwords, and insufficient balance).
Security
The best of payment gateways are duly certified and compliant with the latest PCI: DSS 3.0 standards. The affordable service providers like EBS use multi layered security while transmitting financial data and have the latest SSL encryption.Hence,customer’s financial data is secured, and both sellers and customers can complete the transactions with the best peace of mind. EBS also has a potent risk management solution which works in the interest of its merchants, allowing them to screen and reject unwanted / fraudulent transactions.
It is important to see whether the payment gateway offers the necessary payment and security features so that your customer feels comfortable paying online. You should spend some time on the internet to research and know about the multiple payment gateways on offer today, and their features to make an informed decision with all the above parameters in mind. EBS is a payment gateway provider that offers you affordable payment gateways with high success rates.
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